ABOUT US


Live the Persistence Lifestyle. #persistencelondon

The Persistence Lifestyle is devoted to the go getters, the ambitious and the persistent.

"The act of continuing in an opinion or course of action in spite of difficulty or opposition."

Founded by Ryan Barrass, Persistence has quickly gone global, worn by Footballers, Boxers and TV Stars across the world.

See our first collection, The Camden Range, below